Autodesk Hampshire

ABOUT

Autodesk set out to do more than launch a product campaign. The objective was to establish Digital Project Delivery (DPD) as a category and demonstrate clear business value to Architecture, Engineering, Construction and Operations (AECO) decision-makers across the funnel.

Working in close collaboration with Autodesk’s campaigns and product teams, Torpedo developed and delivered a humorous, insight-led go-to-market campaign for Autodesk Digital Project Delivery and BIM Collaborate Pro.

The result was a distinctive creative platform that cut through a crowded market, drove measurable pipeline impact, and created a reusable GTM blueprint for future Autodesk launches.

Who liked - Establishing category leadership through a bold Go-to-Market campaign.

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