ABOUT

DYMACARE® is an established medical patient care brand supplying infection prevention and personal care products to NHS (UK) and hospitals in the EU.

I have been asked to take a lead on complete brand redesign. From a dated hospital mark, a new fun and colourful brand was born. A completely new identity, packaging design & structure and a range of branding assets - print, catalogue, brochures and uniform design were introduced.

I’ve aimed for a softer and friendlier look and feel. A fun droplet element became part of the packaging. Deep inside, I wanted to make patients smile, as bed bath products are so often used with very ill, incapacitated, terminally ill patients and can be rather cold and sad. A brighter colour palette felt more appropriate.

Previously supplying only to businesses and hospitals, brand took a leap into
direct-to-consumer waters. Introducing Amazon store felt like the right start. A complete range of listings was designed, including A+ content, sponsored brand and some video advertising. Since the store launch, brand has seen growth and ever-growing sales.

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