ABOUT

Approached by a well established in-store shoes and fashion retailer from Romania, i was assigned a team of 4 people to deliver a complete solution for their new on-line store idea. I started by rebranding the company creating a new company identity, followed by setting up a photo studio and photographing all the products that were to appear on the website. In the process, presenting different mockups in the weekly meetings I was requested to bring something new and fresh to a website that was never seen before in Romania so, I came up with the idea to have the products show up in a 360 degree system with zoom and spin controls. The reason i chose this solution was my own struggle to see more details of products on different online stores and now, I had the possibility to offer our future customers my vision and allow them to see details of products that no other website was offering at that time. My idea was very well received and was supported with huge investments in technology and software developments. By far this was the most complex project I worked on so far and will be happy to take the challenge again. I gained so much experience during this assignment. Following the quick success of the online store, the company decided to close two of their offline store in order to invest more into the online area being more profitable The final result can be seen on www zorilestore ro.

My relocation to London, United Kingdom has severed the connections to that project and now has been externalised, but i am still proud of it.