ABOUT
There are thousands of animal shelters in Brazil. And most of them are overcrowded. Yet, people keep spending a lot of money to buy a pet rather than adopting one. We believe there's no difference between pure-bred animals and shelter animals. To show this, we invited one pet shop to lend its displays for one day. We replaced the animals for sale with pets for adoption. Without telling people.
AWARDS
Ad Stars - 1 Bronze
Ad Stars - 4 Finalist
Ad Stars - 5 Crystal
Cannes Lions - 1 Bronze
Cannes Lions - 3 Shortlist
Clio Awards - 1 Finalist
Colunistas Brasil - 1 Gold
Colunistas Rio - 1 Gold
Colunistas Rio - 1 Silver
D&AD - 1 Wood Pencil (Bronze)
Dentsu Global Innovation Awards - 1 Bronze
El Ojo de Iberoamerica - 4 Finalist
Global Healthcare Awards - 1 Finalist
Global Healthcare Awards - 1 Winner
New York Festivals - 2 Finalist
One Show - 1 Finalist
One Show - 1 Merit
Wave Festival - 1 Bronze
Wave Festival - 1 Finalist
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