Atul Pinheiro
Footwear Designer
ABOUT
Designing and developing the Sierra Arc Spikes was a year-long exercise in refinement , especially for the demands of fast bowlers. One of the key challenges was reducing bulk from the previous variant while still retaining the structure needed for high-impact landings and forward momentum. The goal was to make it lighter, faster, and more precise without compromising support .
The ARC design language helped resolve this—bringing flow to the form while reinforcing critical stress zones. Every line, panel break, and proportion was carefully edited to remove excess and create a cleaner, more agile silhouette.
MADEIT CREDITS
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Atul PinheiroFootwear Designer




