ABOUT

"Every single piece of media throughout our campaign has its own individual rap, message and meticulously-crafted way of bringing it to life – from a 30” TVC, to 40” cinema, a TikTok film, two unique 30” DRTV ads, 5 social films, OOH, press, D6 sheets, radio, podcasts, event sponsorship and more.

What all of the creative has in common across every touchpoint is a distinctive, feel good music track, a chorus that puts the brand name to the fore in a memorable way, and a charismatic rapper that credibly delivers the brand and product message."