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Ateet Shroff
Group creative director
ABOUT
Every year 2 million children under the age of 5 die of infections like diarrhea and pneumonia.
A lot of these deaths can be prevented by the simple act of washing hands with soap.
In Indonesia, there's a habit where you marked the age of your child to the nearest newborn tree.
So we take that insight and created a dramatization of the actual insight.
See the video in youtube under tags; Tree of Life Lifebuoy
MADEIT CREDITS
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Lifebuoy SoapClient
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Aji BektiCreative -
Ateet ShroffGroup creative director