ABOUT

This was a fun one. Monzo is Starling's main competitor, due to some history between the CEOs of the banks. Word came in they had to change their name from Mondo to Monzo, and somehow we found it out beforehand. Our little research revealed not all of their future domains were bought, so we did what every old friend would do, we bought them. On their announcement, as they revealed the new name, we launched "our" domains with a lovely animated gif, congratulating them for their rename and banking licence. Social media went mad, with thousands of congratulating tweets from people who got the joke, and some grumpy ones by those who didn't. To tie it up nicely, we offered Monzo we will hand over the domains back to them, by co-donating to our favourite charity, MyBnk. They did, we matched, and All's well that ends well. Result: The hijack was covered by several articles on electronic media and received positive feedback throughout social media.