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To celebrate the launch of the new Asus ZenFone 2 smartphone, we created an multi-platform digital campaign that let you see, feel and create what you could never have seen before. The campaign captured the attention of millions across the globe and inspired one of the world’s most creative photo collaborations with tens of thousands of incredible images shared in social media for #100DaysOfZen
A Photographic Partnership
To get people looking at the ZenFone 2, we created a series of incredible images with instagram artist Robert Jahns, all inspired by the phone itself.
A Virtual Reality Universe
To truly let people see what other’s can’t see, we used Google Cardboard to bring those images to life. Transporting our audience into outer space, they were taken on an interactive journey with a virtual ZenFone
#100DaysOfZen
Finally … we launched a global photography collaboration “100 Days Of Zen”, asking the world to show us what they could see. In the first week alone, we reached over 3 million people and thousands of stunning images were shared every day.