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Boost River Island sales in the US by enlisting young, New York-based influencers to don the label

The hub received over 9k unique users. On social, the video was posted on our US Instagram account and had a total reach of 90.1k with 6.8k engagements. There was a resulting increase in River Island sales in the US.

Photographer: Nadine Ijewere
Video: Claire Littler
Beauty: Anne Sophie Costa