ABOUT

The brief was to imagine the future of street style on the internet for the average 20 something ASOS user. My approach was to create a sort of LinkedIn for fashion which would allow the users to connect directly to the fashion insiders such as designers, models, stylists for all the latest advice. The user would be be fully immersed and invited to view behind the scenes of the designers clothing lines which they would they be able to customise to their taste. This in turn is good data collection which would help ASOS to understand their global audiences and remain ahead of the trends. The app, which I named HUSH! would fit seamlessly around the users life, giving them style advice dependent on their calendar and weather forecast.