Asim Rai Graphic Designer

ABOUT

STATEMENT: It’s been a century since the invention of the great light bulb that enlightened the darkness that candles were unable to reach. But, darkness continues in some parts of the world. These places have been a playground for perpetrators to commit their crime with ease. As Martin Luther King Jr. once said, "Darkness cannot drive out darkness, only light can do that. Hate cannot drive out hate Only love can do that." Let the green billboard be an epitome of love and safety, that provides light in dark alleys around the world, providing safety while driving out darkness.

During the daytime, the green billboard can store solar energy, which can be used at night, it doesn't only become a billboard that provides light, but it also becomes a billboard that provides safety.


My work was produced using the Adobe Photoshop & Light Room tools to composite and to layout the image. Images are bought.

MADEIT CREDITS

Philips - Brightness Everywhere - CSR Campaign

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