ABOUT

An accountant who worked at multiple firms as a consultant was starting up his own accountancy company and was keen to have clean and crisp branding across a small starting brand package.

The clients brief was to have an identity that was unique but have a sense of familiarity. It was very important that the design was clean, crisp and calming.

In order to get something familiar I sought out already existing brand and brainstormed a set of criteria and elements the client needed in his aesthetics. I eventually came to the conclusion of using calm oceans and single man-made navigation devices as the crux of the brands photographic ident and came up with a tag line that both matched the Acronym of the company (the clients initials) and helped portray the clients vision of having an accountancy firm specifically targeted at small businesses and start up to help them understand and process their fiscal needs.