ABOUT

The Client, Royal Cars ( a large transportation company based in Oxfordshire) were making a major marketing push in the later year and were looking to launch a campaign with specific target markets I.e. the Student Community.

I set about developing Proto personas and a couple of campaign concepts to aim at those personas. After getting the go ahead for the project, I created print adverts which were to go into student literature to test the campaigns success. We inserted a code for promotions and also focused on advertising the newly produced app. The results from the adverts were extremely positive and I then set up materials for a booth at a student open day to collect survey feedback on the individual materials and the opinion on the brand. The results from those surveys showed a more positive opinion of the savy and tongue and cheek attitude of Royal cars over their competitors and we continued to reinforce this identity in all other materials.

For their website, I set about taking the same mannerisms and branding, but had to professionalise the tone of the copy as the websites target market is investors and possible contractors.