About me

- Defined content / CMS strategy for home improvement online presence (Lowes) contributing to 70% Y / Y (2011 / 2010) increase in sales, 24% above plan and .4% above forecast

- Implemented SEO best practices, yielding a 65% Y / Y (2011 / 2010) increase in natural search traffic

- Directed content strategy campaigns for home improvement company, inclusive of Father's Day and 4th of July, resulting in 74% & 28%, respectively, Y / Y (2010 /2009) increase in sales

- Decisive thought leadership and creative direction resulted in highly lauded, innovative home improvement initiative that ushered in new products, niche market (Accessible Home), and increased sales

- Retooled layout and process of complex content management system, resulting in 60% increased efficiency and ease of use, performance for staff of copywriters and content strategists

- Garnered 15 years of strategic online marketing experience inclusive of home improvement and major automotive retailers

- Cert