Sainsbury’s brings Christmas ads back down to earth

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Last week, I blogged about the new John Lewis Christmas ad, #ManOnTheMoon. To say that it split opinion is certainly no understatement. Whereas I liked the rather sweet fairy tale where a small girl sends the man on the moon a telescope so that he can wave back at her on Christmas morning (and generally not feel quite so alone and isolated on Christmas Day like some elderly people do), others seem


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