ABOUT

The British shoemaker founded in 1880, by the brothers John, Thomas and William Loake has a long and impressive heritage to draw on when it comes to marketing shoes. They have legions of fans worldwide who are very involved with and responsive to the brand. Working with Loake’s PR agency, this inclusivity came to the fore when we created the ‘We are Loake’ campaign which showcases not only the shoes and their history but the craftsmen and women who make them. And it extends its reach as a big idea to Loake’s existing and potential customers to include interactive online and experiential marketing.