ABOUT

I created, wrote and art directed this campaign for Vaseline Intensive Care lotion. The strategy was to engage the 40% of female customers who had revealed in a survey that having dry skin made the activities they liked much less enjoyable. The challenge, therefore, was to make the home they live in - their skin - as healthy and fresh as it could be, every day of their lives; resulting in them being able to get on and enjoy themselves, every day of their lives.