ABOUT

TK Maxx’s big story is that designer clothing can be bought at up to 60% cheaper than its original price - a hit with both bargain hunters and savvy fashionistas alike. As Creative lead there, 60% savings was always very much the key message, in store, online, outdoor and broadcast. With the work I created and oversaw there, I was also tasked with creating a quality, fun feel to the marketing, despite the stripped down shopping experience and low prices. The work helped grow brand awareness dramatically and increase the number of stores to over 515 in the UK and Europe alone.