ABOUT

The strategy was designed to change people’s perceptions of Image Source as a place where you simply bought photography off the shelf to a hub where creatives and picture buyers could get creative insights into visual and cultural trends, read photo exhibition and book reviews, download creative briefs to shoot to, keep abreast of what the Image Source photographer community was up to, read self published magazines, attend live workshops and presentations round the globe - and, of course, buy quality imagery off the shelf. Feedback from ad agencies, publishers and media companies was positive with a shift towards Image Source being seen as an authority in all things photography and an uplift in traffic to the website.