ABOUT

This work was part of a strategy to move away from Bacardi’s long running tropical beach image and towards a more masculine, good times vibe. Christmas booze! Omnipresent in the festive period and Bacardi is no different. I co-wrote and art directed a series of posters for the brand that would capitalise on the nation’s thirst for partying. Following on from that, the task was to create a campaign rooted in Bacardi’s history but brought bang up to date. Again linking the message to that good times vibe.