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About me

I'm a fashion designer by education but a seasoned trend expert and brand-builder by experience, having worked 16 years on global brands in the consumer products space. I help keep my clients in touch with how their consumers and categories are changing in the form of trend reports, market intelligence and consumer insight. I then synthesize those insights and inputs into compelling stories, ideas, narratives and strategies that resonate with key audiences.

My key category expertise includes: beauty, grooming, health and wellness, food & beverage, and spirits. I also have significant experience in both the baby care and feminine care categories.

In my career, I've been in roles on both corporate-side (P&G Beauty) and agency-side experience (LPK). Operating within both spaces has ensured all my work strikes the right balance between being inspirational and expansive, yet also tangible/actionable, category and consumer led, a brand-right. I believe this sets my skill set apart from other types of forecasters who work within specialty trend houses, which mostly deliver subscription-based, category agnostic reports and may only consult with brands in an advisory capacity.

My trend capabilities are broad -- it includes generational trends, socio-cultural trends, category trends, design/aesthetic trends, and fashion trends. I find trends are the most impactful when these different altitudes are connected: e.g. design/aesthetic trends contextualized within socio-cultural insights.

I've done work for brands all over the globe, include US/NA, Europe and Asia (including China).

Please reach out -- I'd love to be considered to consult on your brand, helping you meet yours or your client's key business objectives to move your business forward.

Details

AvailabilityLooking for work

ContractFreelance, Temp-Perm, Part time, Remote

LocationOhio, United States

Skill LevelSenior, Director

LanguagesEnglish

Tagged Job TitlesTrend Forecaster, Brand Consultant, Strategy Director

Achievements

studiopro:Ashley was verified as a studiopro on 5th April 2021Contributor:

Ashley has been a Contributor since 30th March 2021.

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Recommendations

Currently No Recommendations

Skills

brand strategy, consumer understanding, creative strategy, trend forecasting

Sector Experience

Branding, Creative Services, Fashion, FMCG, Food & Beverages, Healthcare, Personal Care

Clients

ABinBev, bayer, Constellation, Coty Inc, EOS, JM Smucker, Kao Brands, Kellogg, Pernod Ricard USA, Procter & Gamble, Revlon, The Clorox Company, Vitamin Shoppe

Awards

not applicable

Trade Associations

not applicable

CV / Resume

Ashley's CV/Resume

Activity

Connections14 Followers51 Following60

Likes0

Creativepool member since 30 March 2021

Ashley's work

Black Consumer Beauty/Lifestyle Insights

China Youth: Lifestyle & Design Trends

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