Direct Mailer to go to Marketing Professionals
The aim of this project was to create a cost effective piece of direct mail that would appeal to marketing professionals. It needed to be inspirational but also quite jokey/playful in tone. It should identify with key pain point marketing personnel face. Both the front and back of the mailer are personalised.
It has been designed to make a big impact once printed. It features a tactile soft touch laminate and a high shine mirror foil.