ABOUT

Concept
We needed an eye catching direct mailer to promote our new range of printed foils, the mailer needed to appeal to (and impress) graphic designers. A very hard task. We focused on a common pain point for most designers 'the fussy client'.

Execution
We opted for a cartoon based design which told a story. The design incorporated a glitter holographic foil to get the punch line across and was finished off with a soft touch laminate to give it an appealing tactile feel.

Results
What do you think? We are please with the result, it's bright, bold and seems to make a big impact.