ABOUT

Beer advertising, mostly, conforms to a trope - talking to an ‘in crowd’ of the already engaged. Brands positioning their green credentials tend to do the same. But when you’re making a product which the planet benefits by consuming, you’re suddenly talking to every person on earth. Our idea was to show that BrewDog was the true ‘beer for all’ - whether you even drink BrewDog beer or not. As such, we show the different lives that its customers – and even non-customers – lead, and highlight that its carbon negative credentials mean it’s truly the planet’s favourite.