Well, it’s a lot more than we think. This is because the best launches don’t feel like “we’re selling to you”

They feel like something you actually want to watch and be part of

For instance, we imagined a full live shopping event for Alphotara (an imagined beauty brand inspired by House of Tara International )

You open your phone and there’s this livestream going on. It is a proper setup, clean set, good lighting etc

The host is talking, keeping it fun, not too serious and then a makeup artist is there showing you exactly how to use the products on different skin tones.

You’re seeing concealer, brows, everything in real time and even how to use it.

And as you’re watching, you can actually buy it right there on the livestream. No switching apps

You like it, you tap it, you check out ????

Before you know it, you’ve stayed longer than you planned, you’ve learned something and you’ve even bought something.

This is what happens when everything is working together quietly in the background. Not for vibes, but something that actually converts

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Concept + Creative Direction by Ase Studio

If you want ideas like this, let’s talk. Send a DM

(Imaginary concept. Not affiliated with the brand.)

 

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