ABOUT

OUR CHALLENGE.
Buying vitamins can be confusing and daunting, so when re-imagining Asda’s range there were a few challenges to overcome. Clear, confident and credible on-pack navigation were key to re-assuring self-medicating customers or those trying to find the right product. Moving from a large carton to small bottle, made it even trickier to create an effective design in a restricted space. We needed to be modern, reassuring and helpful with a recognisable architecture but flexibility to span over 13 categories.

OUR SOLUTION.
Our “Zest for Life” design brought energy and a feel-good factor to the brand. The distinctive and holistic, circular graphic held the range together, whilst the colour combinations flexed for every sub-category with a clear, consistent mechanism for each product title and claims. This ownable architecture allowed us to flex our graphics to be more natural and botanical in herbal vitamins and fun and endearing with our character led designs in kids vitamins.

OUR RESULTS.
A cohesive and easy to shop range that stands confidently against more expensive branded products. It is equally as effective in individual product categories as it is as a wider brand. Bold colours and iconic assets make the products less medicinal without losing the efficacy of the design as well as allowing for instant recognition between the different variants, ensuring that health conscious shoppers can navigate the vitamins aisle with ease.