About me

Anything can be made with AI now. Helping you work out what is worth building is where I come in.

I lead product teams to iterate faster and deliver simpler, without trading quality for either. I work AI-first, with Claude Cowork, ChatGPT and Copilot as thinking partners, to find at speed what is worth shipping.

Design systems are my bread-and-butter, built now as the structured context AI-assisted design scales from. Written as explicit Markdown rules, WCAG 2.1 and 2.2 AA hold across design, engineering and legal compliance from the get-go. Verifiable by hand with Stark, Axe, VoiceOver, NVDA and JAWS.

With two decades across SaaS, FinTech, Supply Chain and Worktech, I move comfortably between product strategy, hands-on contribution and front-end build, because the best results usually happen at the intersection where those three meet.

Forty-five recommendations in five languages, most of them landing on the same few words: creative, meticulous, generous with knowledge and easy to work with.

Always happy to hear about a role. If you are not sure it is a fit, get in touch anyway. Those tend to be the better conversations.

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Waitrose

River Island

Lexus

Starbucks™

Time Out

Barbisio Torino

NPA United Kingdom

SPARCO®

UbiBanca & NBA

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