ABOUT

Branding and print design for Eleni Orfanou. She designs and creates luxury handmade jewels for her own shop in Athens and selected jewelry retailers in Greece.

The first task was to redesign the existing calligraphy logo by adding a monogram that could also work independently. This monogram combines the two initials into a dynamic shape based on the form of a gem, creating a harmonic contrast with the organic form of the letters.