ABOUT

adidas Run For The Oceans is a global movement that harnesses the power of running to raise awareness of the threat of marine plastic pollution and inspire positive action. For every 1 km run, adidas donates $1 to the Parley Ocean School to educate the next generation of ocean activists. The massive campaign ends in three running events hosted in New York City, Barcelona, and Shanghai on World Ocean Day.

To promote the 2019 event and recruit the next generation of activists, we created a visual identity injecting some urgency around the issue. To represent the collective voice of activists, we developed a typographic repetition system combined with plastic-wrapped textures, confronting the audience with the plastic pollution problem in a real and tangible way but in the same conversation giving them a path to activism - through running.

Strategy: Brand Articulations
Agency: Studio Lore
Production company: Whale
Photographer: Ben Clement
Filmmaker: Nathan Ceddia
Illustrator: Eze Matteo

Film

Strategy: Brand Articulations
Agency: Studio Lore
Production company: Bullion Productions
Director: James Willis

Role ⟶ Lead art direction and design