Arthur Holmes Freelance

ABOUT

The brand was based on the idea that you could pick out the colours and flavours you want and create an ice cream that's personal to you. The packaging includes tubs, bags and milkshake cups. I picked colours that are warm and sexy to bounce off the brand name. The striped pattern is based on finger prints and how personal and unique they are to each of us. I wanted the packaging to reflect what the brand stands for.

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