ABOUT

Natura Naturé’s relaunch reimagined the brand’s identity through an immersive experience of “brincar livre na natureza” (free play in nature). Inspired by the theory of loose parts, the redesign transformed packaging into stackable totems, integrating characters shaped by natural elements. The new visual language replaced traditional packshots with narrative-driven photography, turning packaging into an interactive storytelling medium that fosters creativity, strengthens brand positioning, and deepens children's connection with nature.