ABOUT

Vertex turns brand budgets into organic attention instead of ad impressions. I led the creative on its CGI and AI social work — 450M+ organic views across 140+ projects for 150+ global brands, with zero paid media behind any of it, and 86% of the work landing at 3× or more above the account's median.

Working in a three-person creative team, I owned each project end to end:
— Concept and pitch, from first client call to green-light
— Full production — storyboards, shot design, delivery
— Art direction on every shoot, on-set and remote
— CGI art direction — the look that stops the scroll
— Sound design — the final layer that makes the work read premium

Joined as art director, left as creative lead.