John Martin
Art Director / Creative Director
ABOUT
The Irish Examiner proudly highlights its enduring partnership and comprehensive coverage of Munster Rugby. Inspired by Munster Rugby’s ethos, “We rise by lifting each other,” and their core values of Community, Teamwork, Ambition, and Integrity, we crafted a powerful visual narrative.
Our imagery portrays players and fans united, charging across the Thomond Park pitch amid fireworks and billowing red smoke, reminiscent of a historic battle scene. Despite budget constraints, we leveraged Mid Journey AI and Photoshop Generative AI tools to bring this vision to life.
These captivating visuals were shared across print, social media, and video-on-demand (VOD) platforms.
Back to Ready for Battle project
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