ABOUT

A packaging design project created for a fruit-based sweets line made from dried berries, fruits and nuts, with no added sugar.

The goal was to build a distinctive visual system for different flavors while keeping the entire product range cohesive. Each package uses a bold fruit-focused pattern, expressive color palette and clear front-facing typography to communicate the flavor and natural character of the product at a glance.

The presentation below shows the final packaging designs and their visual direction in a premium product context.