PAUL — Sending Love by Artsiom Dashkevich for Paul BelarusWho liked - PAUL — Sending Love by Artsiom Dashkevich for Paul Belarus

Artsiom Dashkevich Freelance Brand Designer

ABOUT

Valentine’s Day Visual Campaign | Minsk, Belarus

For Valentine’s Day, I created a series of oversized decorative cubes for PAUL, the French bakery and café brand, in Minsk, Belarus.

The concept, Sending Love, translates the warmth of the holiday into a playful visual experience. Inspired by the world of French patisserie, the design combines soft pink tones, rich reds, chocolate-inspired illustrations, hearts and expressive typography.

The oversized cubes transform the café interior into a festive brand environment. Each side features a different combination of graphics, creating a cohesive visual identity across the installation while allowing each cube to work as an individual composition.

The project brings packaging-inspired graphics into the physical space, turning a simple decorative element into a memorable seasonal brand touchpoint.

Creative focus: Graphic Design · Packaging Design · Seasonal Campaign · Brand Experience