ABOUT

Conference topics: the age of the attention economy and content marketing audience engagement strategies and attention management tools.

Identity tasks:
◉ digital environment
◉ attention management
◉ Russian speaking segment
◉ manufacturabilit

Logo △◉ 
The logo combines key meanings our positioning. Consists of a main text block, character and auxiliary text block (optional).
◉ The main text block uses the font with pointed ends which symbolizes arrows and the upward aspiration.
◉ The sign combines a triangle in the form of an arrow and a circle. Together they form an image exclamation mark - what is associated with attention.
◉ Auxiliary text block decodes the format Event.


◉ Auxiliary elements and signature pattern display the topic of the conference - attention management.
◉ Circle can be used as with an arrow, as well as independently.
◉ The combination of characters "A!" can use as a teaser in an advertising campaign Event. 

Color rules △◉ Purple and white colors are used in the identity. Successful, expressive, modern combination these shades attract attention and looks great on any medium. ◉ You can use inversion.◉ Monochrome media has opportunity to use shades of gray and black.