ABOUT

The challenge:

Ellie Mae is a Toronto-based fashion house that both designs and manufactures luxury clothing and accessories.

They came to us wanting to reimagine their digital flagship including:
- Optimize their site’s conversion rate
- Improve the general customer journey and UX
- Leverage their ecommerce platform (Shopify) to drive strong customer service

Our approach:
- Collaboration with the Ellie Mae team following new brand assets
- Shopify UX strategy & development
- Emphasis on a seamless mobile shopping experience: optimizing product detail pages and purchase workflow for mobile

Results
- 85% increase in traffic year on year
- 20% increase in mobile sales following UX audit and improvements
- Crucial improvements to the Shopify and POS integration, saving hours every month
- Our automated solutions have dramatically decreased time to market