ABOUT

The Challenge:

T3 Micro is one of the global market leaders in premium hair tools.
The Covid-19 pandemic and shifts consumer shopping behaviour accelerated their need for a robust digital marketing strategy to help achieve aggressive revenue growth. They approached Art & Science for help imagining and executing this strategy to help them grow their business.


Our Approach:

To create a robust and effective digital strategy, we needed to combine a deep understanding of T3’s audience with the ability to find new and innovative ways to convince them to buy products.
We had to build the T3 brand through different channels, finding ways to further their reach throughout the entire funnel.

This involved:

- Finding new channels, new partners, and more ways to find our audience
- Going beyond sponsored listings in Amazon and sharing the experience of the products through new types of content
- Working with T3 to understand the changes in purchasing behavior based around the calendar and shaping the funnel based on those insights

The Result:

This project is still ongoing, but here are some of the results so far:
- After launching on Amazon US in the fall, we have exceeded KPIs every week, including tripling our ROAS goals in March
- eCommerce sales to in 2021 date are 23% above our goals, including being over 60% ahead of our goals in March
- Beyond campaign metrics & CRO, we’re focused on creating the best user journey possible
- Initial SEO audit has been completed, rolling out this month.