ABOUT

Challenge:
Co-Founded by Dragon’s Den star Michele Romanow, Clearco (formerly Clearbanc) has been a leader in providing equity-free funding to eCommerce founders globally since 2015.

They approached Art & Science looking to reimagine their marketing. Clearco wanted a full-funnel strategy to improve brand awareness and lead generation, which meant they needed to find the perfect balance between storytelling and data-driven tactics.

What we did/idea:
Our team was challenged to deliver on the following client KPIs and goals:
- Their past average monthly lead volume was 2,300 at an average lead cost of $100. Clearco was struggling to improve the quality of their leads, thus increasing their MQL (Companies making over $10k in revenue/month) was the most important KPI.
- Prior to A&S’s involvement, Clearco was averaging ~700 MQL’s per month at an average MQL lead cost of $325.

Our upper funnel awareness advertising across Connected TV platforms such as MNTN, programmatic channels such as PerformanceMAX, StackedMedia, BuySellAds and more. We’re heavily investing across Google Display and YouTube with audience-based targeting in addition to leveraging Amazon DSP. Our mid-funnel nurturing is a mix of remarketing and social ads across Facebook, Instagram and LinkedIn. Low-funnel conversion ads are primarily driven through Google Search with brand and non-brand, however, virtually all channels in use have attributable conversions.

Results:
This project is still ongoing, but here are some of the results from the engagement so far:

- There has been an 86% increase in paid leads
- MQLs have increased by 168%
- The learnings from the test period resulted in more efficient campaigns, inducing a CPA decrease of 40% MoM