ABOUT

Why should patients live in fear of their heart failure when there’s a solution at their fingertips? The answer is HEART FOR HEART—we had a huge pleasure to work with Sudler & Hennessey on one of the greatest health initiatives for everyone with heart issues. We have created a Key Visual for the application that pairs the light sensors on smartphones with a revolutionary technology called PPG to capture heart information in just 90 seconds. Crowdsourcing millions of heartbeats to transform the knowledge of heart health!
The KV was used in digital and print.

Credits:
Advertising Agency: Sudler New York, USA
Chief Creative Officer: Rob Rogers
Executive Creative Director: Chris Duffey
Creative Director: Helen An, Eric Hannula, Sindhu Jumani
Art Director: Connor Delaney
Copywriter: Matt Coppa
Additional Credits: Yosef Safi Harb, Peter Semmelhack, Liam Harrison

Creative Production Studio: Ars Thanea
Executive Creative Director: Peter Jaworowski
Producer: Marta Król
Art Director: Marcin Kowalski
Concept: Michal Lisowski
3D Artist: Peter Nowacki
Retouch: Marcin Kowalski