ABOUT

A tough habit to break. Nicotine is one of the most addictive substances in the world. But would you ever consider Asthma Inhalers as dangerous? Well, we would now. We partnered up with the Link9 agency to create Key Visual for the Boehringer Ingelheim’s education campaign to raise awareness of a routine use if ICS.
Our job was to introduce both – a cigarette and inhaler as creepy as possible but also "polite" enough to launch it worldwide ;) We combined 3D and retouch, and here is a piece of our (digital) art.

Client: Boehringer Ingelheim
Agency: Link9, New York

Creative Production Studio: Ars Thanea
Executive Creative Director: Peter Jaworowski
Producers: Marta Król, Michał Zieliński
Art Director: Marcin Kowalski
Concept Artist: Michal Urbanski
3D Lead Artists: Peter Nowacki, Lukas Skurczynski
Modeling: Łukasz Skurczyński
Shading/Lighting: Peter Nowacki, Maciek Łypik
Digital Artists: Marcin Kowalski, Maciej Mizer
Business Development: Erik Semmelhack