ABOUT

CONCEPT
MiniLab IQ needed a clear ecommerce website for professional fuel-cell breathalysers and related testing equipment, making a technical product easy for Irish customers to understand and purchase.

EXECUTION
I developed and refined the responsive Webflow experience across desktop and mobile, structured the product and supporting content, and connected the website to the checkout flow. I integrated ecommerce through Foxy, configuring a custom shopping cart and checkout with PayPal integration and support for Apple Pay and credit or debit card payments. The work included product presentation, conversion-focused calls to action, technical SEO, legal and support content, and improvements to the multilingual ecommerce journey.

RESULT
The result is a clear, product-led website that explains the device in practical language and guides customers smoothly from research to purchase.