ABOUT

They approached us in 2024, for the launch of their new salon-grade sub-brand, BBlunt Professionnel, with a goal to build a brand that doesn’t just look premium — but embodies the science-backed formulations that set it apart, while appealing to salon owners in India.

Keratin structures became our building blocks for the visual exercise, a nod to the deep research and precision that power every product available in their Keraplex Pro™ range. But expertise doesn’t have to be clinical — so we balanced it with a unique, premium, holographic colour palette that was a complete departure from category codes and immediately stood out on the shelf.

To ensure that the brand looked scientifically-backed still, we opted for a minimal, clean layout with serif typography — something that felt as minimal as it did bold, and paired well with the parent brand’s font, all to create something that was scientific yet inviting.