ABOUT

Context
Biotiful Plan (BP) is a plant based, batch cooking meal planning subscription
service. Its design is anchored in a web based, weekly food preparation
method, creating a rigid one size fits all product experience. Despite initial
success, the business struggled to retain customers and attract a wider
customer base.
Challenge
How could BP evolve its product experience to better align with
customer needs and behaviours while making it easier for the business
owner to manage?
My Role
UX team of one: I led alone the design of the new service
and product. I carried out all the UX work here presented
and liaised directly with users, client and developer.
The app will soon be designed in detail and implemented
by other consultants. In this next stage, I’ll still be involved
looking after the process as well as monitoring the