Ari Pomerantz
Global Production Lead
ABOUT
At the height of 2020’s reckoning on racial justice, the racist origins of America’s most famous ice cream truck jingle resurfaced. A hundred years after inventing the ice cream truck, Good Humor decided to acknowledge this jingle’s hurtful legacy and stop it from reaching another generation of children. To craft a jingle that would resonate in culture, it needed an artist with universal credibility, so Edelman New York teamed up with Wu-Tang Clan founder RZA. His creation was made licensing-free in perpetuity, so it can spread joy for years to come.
MADEIT CREDITS
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UnileverClient
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Alison MehlsakSenior Vice President, Brand Purpose -
Carolina Rincon SatoSenior Vice President, Brand Multicultural -
Chimney GroupProduction Company -
Christina PerilloProgramme Director -
Conor HoganCreative Director -
Danielle KellnerSenior Brand Strategist -
Edelman New YorkAdvertising Agency -
Fred RossEditor -
Hazel PopplewellVice President, Production Business Director -
Isabelle FriendAccount Executive -
Jackeline StewartHead of Multicultural -
Jaclyn MurphySenior Vice President, Brand Purpose -
Janine BradyVice President, Crisis and Reputation Risk -
Jeremy BuschGroup Strategy Director -
Jesse SuchmannExecutive Creative Director -
Jessica ManisPartner, Director Investment -
Jimmie StoneChief Creative Officer New York and Latin Americ -
Jimmie StoneChief Creative Officer New York and Latin Americ -
Judy JohnGlobal Chief Creative Officer -
Kimberly FrancisExecutive Vice President -
Lauren GrayVice President, Crisis and Reputation Risk -
Lori NelsonTalent -
Mallory ZuckermanVice President -
Rachel GrothBusiness Affairs -
Shane KolponBrand Manager -
Smita ReddyGlobal Client Leader -
Victoria KwanSenior Account Supervisor -
Yocasta ShamesSenior Vice President, Brand Multicultural -
Sean EnoAnimation Director -
Ari PomerantzExecutive Producer -
Gina LoPintoProducer -
Alex MenckLicensing Consultant -
Christina SebastiaoAccount Supervisor Crisis and Reputation Risk -
D&AD