ABOUT

Goals:
Raise awareness about ARGOSPOP
Improve reach
Generate Conversion

Execution:
With a CTA message, users were asked to tweet #ArgosPOP to receive the new Argos ad. At the end, user was informed whether they had won or not. With appealing content and favourable incentives, the number of users increased throughout the live campaign dates. The campaign performed so well, Argos decided to re-run the campaign a further three times.

Results:
This was the most successful campaign Argos have launched. A proven mechanic to encourage views of content.