ABOUT

At the time of this project, Argos only displayed their gift cards on counter once you had arrived at the till in a small stand with a limited range of product.

To this, the design for the new unit would incorporate a larger range of gift cards and the unit would be situated within the queue system which is already installed in each of the stores. This way the unit would be directly in sight of shoppers as they queued to use the till in the aim this would prompt an impulse purchase for gifting or up-selling.

Results of the unit were excellent, more than tripling sales figures for the gift cards range across stores.