ABOUT

One of Arch’s most successful projects to date, Mods : Shaping a Generation celebrated the remarkable story of the stylish 1960’s youth sub-culture and the 40th anniversary of the release of the cult Mod film, Quadrophenia.

The project featured a major three month exhibition at Leicester’s Leicester Museum and Art Gallery that told the story of the Mod scene in Leicester and Nottingham through the eyes of those that were there.

We’re incredibly proud of the exhibition which received a record attendance for a spring start, was covered by the national press and won a tourism award for bringing £1.75M in to the local economy.

The Mods project was a departure from Arch’s typical way of working in that we didn’t only look after the creative. Working closely with the team, Arch had a crucial hand in curating content for the exhibition. We sourced archive photography and newspaper articles and brought in acclaimed fashion stylist Roger K Burton who provided original Mod costumes from the film Quadrophenia. Roger has styled many high profile artists over the years, from David Bowie to The Rolling Stones, so was able to bring his experience and design expertise. The team also linked up with Alan Fletcher, author of the novel Quadrophenia, and story consultant on the film, who added another high-profile element.