ABOUT

Joanna Gaines is a visionary designer with a relaxed, timeless style. By seeing the world not as it is, but as it could be, she has become an inspiration to millions, from coast to coast. Magnolia Home by Joanna Gaines™ is an ultra-premium, interior paint collection from Kilz (manufacturers of paint, primer, woodcare & concrete coatings), featuring more than 150 colors, personally crafted by Joanna Gaines. Each color tells a story and gives you a window into Joanna’s world. The inspirations behind the colors come from her family, friends, and her favorite things around the farm.

For the campaign to support the line, LA agency Arcana Academy helped craft an entire body of work to capture exactly that spirit of authenticity, confidence, reliability, and always doing things the right way.

Arcana Academy developed a 360-degree body of creative content including a “hero” :30 spot (which debuts on HGTV, via Haworth Marketing + Media), scores of social video units, web content, a set of infographics, and a full library of images and photography, to tell the Magnolia Home story.